As online retailers, we spend a massive amount of time and effort driving traffic to our web store. We agonize over the number of clicks through navigation. We worry about distractions, and naming conventions. So . . . let’s not fall at the last hurdle. Once they find a product, let’s make sure they see it in the perfect light. This week we focus totally on the detail of the product page layout. What should be on that page, and where should it be?