Product Feeds Revisited
Research has shown shocking statistics about the VERY REAL importance of feeding your products to comparison shopping engines. View webinar recording here:
Questions & Answers from Jo:
Q: Is it bad to list a product multiple times, optimizing the title and description and such for different keywords?
A: No, actually. So far, it is believed that Google is not penalizing this. One day, they will get around to doing so, and therefore I can’t recommend making it a strategy.
Q: If Google product search is so important, why does it not receive better support in ASPDNSF?
A: Because ASPDNSF is a framework. Our company is focused on two things – (a) building an increasingly superior foundation and (b) providing a community of information and partners who can provide “pieces” – like feeds – that suit some of our users. This way we , and you, end up with a custom solution at a great price without having to pay heavily for features that you didn’t want. Many B2B users of the cart would not thank us for more product feeds, and many B2C customers wouldn’t thank us for a purchase order module, so we try to be as smart as we can.
Q: How about a very simple list of HOW TO ENTER the feeds into the store? I’m sold on feeds. How do I use them?!
A: The trouble here, of course, is that there is no simple list. There are XML, versus CSV feeds. There are countless CSE engines. There is scheduled, versus manual. There are out of box solutions and personalized ones. I’m so sorry, but if I could, I would.
Q: Is Jo going to talk about other feeds besides google?
A: I wanted to focus on the “free” search. Google offers more than any of the others, because results are driven straight to the Google home page. Nowhere else could you, as merchants, possibly get the same visibility.