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Google – Two Dramatic Changes Already This Year (VIDEO)

Google – Two Dramatic Changes Already This Year
Thursday April 28th, 9-10am PST
Presented by Jo Benson, AspDotNetStorefront

Webinar Details
So far in 2011, Google has brought out a new algorithm (the “Farmer/Panda Update”) and has made some sweeping changes to Google Product Feed. Anyone who cares about Google traffic needs to understand these changes and how best to use the AspDotNetStorefront platform to capitalize on the opportunity. Jo Benson will be detailing the changes and laying out the steps that anyone interested in online success should be considering.

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Posted in Product Feeds, SEO, Webinars | 1 Comment

One Response to Google – Two Dramatic Changes Already This Year (VIDEO)

  1. Hi. I listened to this webcase yesterday and found it very informative.

    For Google’s new product feed, field requirements such as product shipping costs, what are you all recommending?

    We use real-time rates from multiple carriers as I’m sure others do and have over eight thousand products ranging from postcards to one of a kind works of art. One carrier or an average rate using multiple carriers does not seem doable. Offering just one carrier would be a disservice to our customers and if we were to use an average, I can’t imagine what it would cost me to get that programming work done: E.g., send the carrier’s required dimensions (varies by destination and carrier) for each product to each carrier? This might work for one or two products, but for over 8k and for shipping international? It seems to me that this would require a batch method for calling each carrier’s API. Does this exist? Not only the coding work, but wouldn’t this require changes to each carrier’s rate API to accept multiple products?–that is a batch of products.

    I can’t think of any other way to do it other than begging Google for a pass, which they might give to us since we are in the antiques business. But what about others who have generic product sites with thousands of items and who offer real time rates from multiple carriers?

    If we (me and others) don’t address this, what are your thoughts? Will Google start penalizing vendor’s placements?

    Thank you!

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