Presented by Arnie Kuenn, Vertical Measures
The Google Panda update just made great content critical, but do you really understand why? Leading organizations know that in addition to standard web pages describing their products and services, one of their best marketing tools is informational content. But how do you get started? What plan should you put in place to consistently create engaging content? How will people find your content? How does it all help with SEO and search? Join Arnie as he provides case studies and walks you through a step-by-step approach that any organization can follow to grow their business online.
Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic and conversions.
Mr. Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and current president of the Arizona Interactive Marketing Association (AZIMA).
Arnie is a frequent speaker at conferences such as PubCon, SMX Advanced, AMA, Online Marketing Summit, Social Media AZ, ASU Cronkite School of Journalism and many online webinars. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute.