Webinar SignUp

RFM Analysis: How to Increase Email Marketing Revenue Through Better Customer Targeting (VIDEO)

This informative webinar introduces you to the marketing technique RFM Analysis.  RFM stands for Recency, Frequency and Monetary Value, and is a way to segment customers based on purchase behavior. You’ll learn how to easily apply RFM to your business, and how to specifically use it to increase email marketing revenue.

Presented by Brad McGinity, Windsor Circle

Go to Windsor Circle’s solution >

Sign up to be notified of future webinars >

In this video, Brad discusses the following:

  • How to segment customers using Recency, Frequency and Monetary Value
  • Naming and targeting segments like Splurgers, Dead Beats, Small Frequents, Average Buyers with Potential, etc
  • Sample email marketing campaigns for each group
  • Advantages of RFM Analysis
  • How to get started with RFM

Brad McGinity leads marketing and sales for Windsor Circle, and has spent the last five years working with ecommerce marketers to help them increase revenue through better customer retention.  Prior to Windsor Circle, Brad worked at  Bronto Software, a leading email marketing service provider to the ecommerce industry.


Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)
Posted in Email Marketing, Webinars | 1 Comment

One Response to RFM Analysis: How to Increase Email Marketing Revenue Through Better Customer Targeting (VIDEO)

  1. Very good and informative webinar on RFM…keep posting

Leave a Reply

Your email address will not be published. Required fields are marked *


+ 2 = 6

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>