No doubt you’re completely aware of and totally prepared for the significant changes to Google Shopping Feed coming in just a few short days, right?
For those of you who are not ready, Google will be “taking action against accounts in the US, UK, Germany, Japan, and France that do not comply with our policies.”
Sound a bit scary? Well it is. But only for merchants who are unprepared. For everyone else, it’s actually a great thing. You may have seen the ways in which the product search results can be abused or populated with inaccurate data, how unscrupulous sellers can keyword stuff their way into prime spots.
Nevertheless, this change will be a huge amount of work for some of us – work you don’t want to have to repeat again the next time Google updates the rules and sends out a threatening letter – “fix these issues within 7 days to avoid suspension of all your items.”
At AspDotNetStorefront we pride ourselves on being here for our merchants and helping you succeed, so we decided to do something really great to make an impact in your ability to keep up with these changes over time.
We have tried to create as simple an explanation as possible for you, which you can find on our Smart Google Feed overview page.
Let’s summarize the high points here, and then you can click through to read the full article.
What is a product?
The first thing to be sure to understand is the definition of a product under the rules of these new changes. Currently every variant must carry its own unique ID. Further, every size/color combination is now an ‘item’ all on its own. And each “item” must have the following data fields:
For AspDotNetStorefront merchants, we can break this down a little and point out the data fields that need your attention
- Never mind the fields that are only for the apparel industry (dark blue)
- Skip past fields that are only for other specialty groups (light blue)
- Relax a bit about the fields we know AspDotNetStorefront already has ready for extraction (light green)
- Set aside the fields that could easily be used inside the cart
That leaves us with just these five unshaded data fields to deal with.
We all need to break each product into items, assign lifelong IDs, extract some data and create some wholly new data, and then repeat that for our whole catalog. Then, tomorrow, when we add or change a product, we need to alert Google Shopping to the change. You can read about these fields in more detail on our Google Feed changes page here.
So, what’s the BIG challenge?
That might not be so bad as a one-time change for most of us, but every time you change a product, you’ll have to change the feed.
This is where we can really help you.
We’ve developed an exciting new tool to help you manage your feed – our own feed console called DotFeed.
What is so great about Dot Feed?
- DotFeed comprehensively meets the needs of the declared changes to Google Product Search . By giving you a new console, we can help you to feed 100% of Google’s requirements , including some data that has never been part of your e-commerce data before (like “age group” and “material”).
- The console will make it really easy for you to add or edit your data.
- Also, DotFeed will let you decide (filter) which products you feed to Google on any one day – if you’re running low on inventory, you may want to refrain from telling Google Shopping about a particular item for a day or two, until you re-stock.
- You can feed Google customized product data if you don’t want it to simply be identical to what appears in your store.
- A library of articles and hints on the console will help you get everything just right.
And best of all…when you use our Smart Google Feed, powered by our DotFeed console, you’ll be completely protected from future changes. With an annual subscription, we’ll be able to constantly update and maintain the console for you so that you are always able to stay 100% in compliance with all the new changes Google introduces – without the worry and hassle.
If you still have questions, see our Smart Google Product Feed Q&A page here.
If you want to back up and learn a bit more about Google Feeds and why it is important to get on board, you could watch our Google Feed Webinar here.
If you are ready to go, you can pre-purchase your Smart Google Feed subscription, powered by DotFeed, here.