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Google Closes the Selling Circle

As all our heads turn towards the holiday season, and beyond that to another full year of online sales, Google this week launched a beta program that will, I’m pretty sure, shape our next twelve months.

Here’s how I see it. What do we all need, in order to be successful? I’d say this:

“The ideal shopper comes to my store with an attitude of trust, knowing that he has already found (in me) the product and the provider  - he’s just ready to whip out his credit card and complete the purchase.”

How do we achieve that particular piece of paradise? How can we set things up so that a shopper can find and assess my products, then assess me as a vendor, then with one click land on that very product on my store , ready to buy.

Allow me to say it one more time:

  1. Find my product
  2. Assess my product
  3. Assess me as a vendor
  4. One click to my product page
  5. Checkout

Until last week, Google had a solution for only 4 of the 5 steps:

  1. Find my product
  2. Assess my product
  3. Assess me as a vendor
  4. One click to my product page
  5. Checkout

Google has been dallying for two years with Google Checkout Reviews to try to fill the gap, which is vendor-assessment and has fallen into problems with falsified reviews.

Last week, Google announced the Beta launch of the missing piece:

 

 

Google isn’t opening the program up yet, but is inviting applications.

Please, please take the following steps, just as soon as you can:

  1. Feed your products to Google Shopping. (Act now, introductory pricing ends October 14th!)
  2. Sign up for Google Checkout, even if you don’t yet activate it fully on your store.
  3. Put in your early application for Google Trusted Stores.

 

 

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Posted in Checkout & Payment, Google, Product Feeds, User Experience | 2 Comments

2 Responses to Google Closes the Selling Circle

  1. Thank you Jo for high lighting the new feature within Google, keep up the good work :-)

  2. Jason Mills says:

    Is it very interesting Jo, thanks for the heads up.

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