By Stephanie Algermissen
With more than 750 million active Facebook users and over 300,000 businesses on Facebook, if you haven’t taken the plunge, it is essential you do so now. Today, it is nearly impossible to find a demographic not represented on Facebook. Your potential customers are out there waiting to be engaged. Plain and simple, a customer should be a “fan” and a “fan” should be a customer.
The Power of Facebook Marketing should be a critical part of your business marketing plan. Social Media Marketing is an essential asset to getting found by potential customers on the web. As a business owner you have the opportunity to reach a targeted and engaged audience at a fraction of the cost of traditional marketing channels (print ads, email marketing, television ads, and even PPC).
There are many steps you can take to promote your fan page as well as retain the fans you gain. These five tips only scratch the service, but they are a great starting point for getting your business moving and growing.
1. Add a “Like” or “Follow Us” Widget on your Website (Preferably in Your Header):
When fans come to your website through search, recommendations or other channels, it is important that no matter what page they are on, they have the opportunity to join your community.
2. Create a Welcome Page:
Once a potential fan arrives on your Facebook page, make them feel welcome and make them excited to join your community (and remember everyone loves a great deal)
3. Put Your Fan Page URL in Your Email Signature:
As a business owner you probably send a quite a few emails a day. If you think about it, each email you send has the opportunity for the recipient to see you have a business page, check out your page and become a fan.
4. Offer a Contest or Promotion:
Everyone loves a great deal, even more, winning something! Using your Facebook page to offer contests and promotions allows your customers and fans the incentive to return to your page often and engage. Promotions will boost sales and create a win/win situation for both customers and business owners.
It’s simple really. People love to talk about themselves, ask questions and feel like part of a community. By asking your fans what they want and what they like, you are not only creating content for wall posts, you are creating a place where your customers can engage together and talk about your product!
Stephanie Algermissen is a SEO and Social Media Marketer at Vortx Inc. a full service e-commerce website development and internet marketing company.