How Shopper Uncertainty is Hurting Your Online Success…And What You Can Do About It
Presented by Shane Lundy, Vice President of Business Development for buySAFE
Thursday November 10th, 2011
“73 percent of consumers say shopping is riskier online than offline.” - CyberSource
“83 percent of online users worry about their identity being stolen from an online purchase.”– VeriSign
“99 percent of customers would terminate relationships with companies that fail at building customer trust.” – CMO Council
It’s clear that not all shoppers feel safe when buying online. For online merchants, this shopper uncertainty leads to increased cart abandonment, lower profits, fewer repeat buyers and difficulty achieving profitability. In order to address this issue, online merchants must understand the primary concerns of online shoppers and provide solutions for those concerns. Register for this webinar to learn more about the concerns of online shoppers and how solutions such as buySAFE transactional guarantees can improve your website conversion rates and customer satisfaction.