If you’re searching for a new tactic that will bring more visitors to your online store, then you might consider how your products could be relevant for specific seasons, holidays or events. There’s a good chance that at least some of the products you are selling could also be marketed under a theme such as summer fun, Christmas, or even The Super Bowl. And if you can determine which themes make sense for your business, then you’ve found a whole new way to sell online!
Did you know that our MultiStore platform was designed for just this very reason? All you have to do is add a MoreStore to your license and suddenly you have an affordable, quick and simple way to set up a whole new website. You can add dozens of them if you want to and each new store you deploy has the potential to increase your online presence exponentially. But the real beauty of it is that all of your stores share the same database which makes it very easy to manage.
Segment Products for Better Visibilty
For example, say your business sells art supplies. You might consider segmenting your products into supplies that can be used for crafting projects that children do over summer vacation, supplies that can be used to make Halloween decorations and costumes or supplies that you might give to your mother who loves to paint, on Mother’s Day. You could set up a store for each theme and map your products to one or all stores, depending on if they would appeal to that target market. Then you can optimize your keywords and data feeds for each store in order to be found on search engines and comparison shopping sites by those particular shoppers. By doing this, you’ll have a better chance of being seen online because instead of competing for broad, popular search terms like “art supplies,” you can focus on less competitive terms like “Mother’s Day gifts for artists.”
Make Stores Appeal to Specific Customers
In addition to narrowing your SEO focus which will likely further your success, you can really tailor each store to appeal to the shoppers who you are targeting. You can design your site in a way that uses colors, fonts and graphics which are relevant to the theme. You can link to other websites that those shoppers might find interesting. And you can use social media to generate hype around your webstore during the right time of year. There’s so much you can do, providing you know your customers well! And by driving the right kind of traffic to your site, meaning shoppers who are interested in and looking for that specific thing, you will have a greater chance of converting them into buyers.
Now if you are considering setting up a seasonal MoreStore or if you already have one built, you could win $3,000 by submitting it to our MoreStore Contest. Voters will decide on the best MoreStore and we’ll announce the winner on August 14th – so there’s still time to get started!