After nearly four months of talking about MoreStores and collecting entries from merchants who competed for “Best Use of a MoreStore,” we have come to a conclusion. Voting ended on August 11th and today we announced the winner of our $3,000 prize, sponsored by Amazon Payments. It was a pretty tight race and we saw some great examples of how many e-commerce entrepreneurs have successfully grown their online businesses with MoreStores. But one entry took the lead with the most votes and highest average rating.
We’d like to congratulate the owner of By the Sword, Inc. (www.bytheswordinc.com) and A Fantasy Store (www.afantasystore.com), who voters determined made the best use of a MoreStore. This savvy merchant who sells costumes and accessories for re-living historical eras, actually has 7 online stores, all targeting different markets – and plans to add 14 more! Many of these stores are also using DotFeed to advertise their products on various shopping portals. This business owner clearly understands the power of keywords, store design, user experience and market segmentation when it comes to influencing shoppers. We couldn’t agree more that their business strategy is a great example of how to achieve e-commerce success!
We would also like to recognize Active Lightning, an approved development partner of AspDotNetStorefront, for designing and building the By the Sword and A Fantasy Store web stores. And we want to thank the four companies who sponsored our contest: Amazon, Morrison Consulting, Nalpac and Focal Tech.
Many thanks to our contest sponsors: