In the world of commerce, successful business owners often decide to open an additional location in order to expand their territory and grow their business. This step allows them to increase their market reach, attract new customers and possibly gain an advantage over the competition. This tactic is no longer limited to businesses that only run a physical location – the same strategy can be used by e-commerce merchants.
MoreStores Enable Faster, More Affordable Growth in E-commerce
By adding MoreStores to our MultiStore platform, e-commerce merchants can set up one or more new online stores which are their own unique websites but share the same database with each other. While it’s like opening a new business location, it doesn’t come with many of the difficulties and expenses that brick and mortar stores face. A MoreStore can be set up quickly and easily and can be managed by the same person, rather than having to hire a new team. Each website can be fresh and different while sharing the same inventory, admin interface and order management. Merchants have the advantage of selling online with a solid system in place before expanding. This leads to faster growth because of reduced costs, smaller learning curve and minimal setup.
Segment Customers and Use Cross Marketing for Selling Online
Business owners are most likely to succeed by using their first store to gain some recognition and establish a product or brand name. Once they have acquired a good customer base, they can branch out by looking for new markets where their products will have appeal. These markets might be segments of the original customer base, like Gap clothing and Gap Kids, thus providing an opportunity to cross marketing to the same customers. When it comes to e-commerce, online sellers can also cross market by linking their online stores to each other, thereby referring traffic from one site to another.
There are lots of good reasons for e-commerce merchants to branch out by using MoreStores. What will determine success is the strategy used for targeting different markets, how relevant products are for a specific market, and whether a store is visually appealing to an online shopper. This idea has prompted our MoreStore Contest where we’ll award $3,000 to the AspDotNetStorefront user who sets up the best MoreStore.
There’s still time to enter the contest. We will accept new entries for 4 more weeks (more details here). The contest aims to bring attention to merchants who are successfully using MoreStores, with the hope that it will inspire other online business owners to use this valuable tool.