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Successful Stores Branch Out to Grow in E-commerce

GrandOpeningIn the world of commerce, successful business owners often decide to open an additional location in order to expand their territory and grow their business. This step allows them to increase their market reach, attract new customers and possibly gain an advantage over the competition. This tactic is no longer limited to businesses that only run a physical location – the same strategy can be used by e-commerce merchants.

MoreStores Enable Faster, More Affordable Growth in E-commerce

By adding MoreStores to our MultiStore platform, e-commerce merchants can set up one or more new online stores which are their own unique websites but share the same database with each other. While it’s like opening a new business location, it doesn’t come with many of the difficulties and expenses that brick and mortar stores face. A MoreStore can be set up quickly and easily and can be managed by the same person, rather than having to hire a new team. Each website can be fresh and different while sharing the same inventory, admin interface and order management. Merchants have the advantage of selling online with a solid system in place before expanding. This leads to faster growth because of reduced costs, smaller learning curve and minimal setup.

Segment Customers and Use Cross Marketing for Selling Online

Business owners are most likely to succeed by using their first store to gain some recognition and establish a product or brand name. Once they have acquired a good customer base, they can branch out by looking for new markets where their products will have appeal. These markets might be segments of the original customer base, like Gap clothing and Gap Kids, thus providing an opportunity to cross marketing to the same customers. When it comes to e-commerce, online sellers can also cross market by linking their online stores to each other, thereby referring traffic from one site to another.

There are lots of good reasons for e-commerce merchants to branch out by using MoreStores. What will determine success is the strategy used for targeting different markets, how relevant products are for a specific market, and whether a store is visually appealing to an online shopper. This idea has prompted our MoreStore Contest where we’ll award $3,000 to the AspDotNetStorefront user who sets up the best MoreStore.

There’s still time to enter the contest. We will accept new entries for 4 more weeks (more details here). The contest aims to bring attention to merchants who are successfully using MoreStores, with the hope that it will inspire other online business owners to use this valuable tool.

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Posted in MoreStores | 1 Comment

Acquire Seasonal Shoppers to Boost Profits

SummerFun2If you’re searching for a new tactic that will bring more visitors to your online store, then you might consider how your products could be relevant for specific seasons, holidays or events. There’s a good chance that at least some of the products you are selling could also be marketed under a theme such as summer fun, Christmas, or even The Super Bowl. And if you can determine which themes make sense for your business, then you’ve found a whole new way to sell online!

Did you know that our MultiStore platform was designed for just this very reason? All you have to do is add a MoreStore to your license and suddenly you have an affordable, quick and simple way to set up a whole new website. You can add dozens of them if you want to and each new store you deploy has the potential to increase your online presence exponentially. But the real beauty of it is that all of your stores share the same database which makes it very easy to manage.

Segment Products for Better Visibilty

For example, say your business sells art supplies. You might consider segmenting your products into supplies that can be used for crafting projects that children do over summer vacation, supplies that can be used to make Halloween decorations and costumes or supplies that you might give to your mother who loves to paint, on Mother’s Day. You could set up a store for each theme and map your products to one or all stores, depending on if they would appeal to that target market. Then you can optimize your keywords and data feeds for each store in order to be found on search engines and comparison shopping sites by those particular shoppers. By doing this, you’ll have a better chance of being seen online because instead of competing for broad, popular search terms like “art supplies,” you can focus on less competitive terms like “Mother’s Day gifts for artists.”

Make Stores Appeal to Specific Customers

In addition to narrowing your SEO focus which will likely further your success, you can really tailor each store to appeal to the shoppers who you are targeting. You can design your site in a way that uses colors, fonts and graphics which are relevant to the theme. You can link to other websites that those shoppers might find interesting. And you can use social media to generate hype around your webstore during the right time of year. There’s so much you can do, providing you know your customers well! And by driving the right kind of traffic to your site, meaning shoppers who are interested in and looking for that specific thing, you will have a greater chance of converting them into buyers.

Now if you are considering setting up a seasonal MoreStore or if you already have one built, you could win $3,000 by submitting it to our MoreStore Contest. Voters will decide on the best MoreStore and we’ll announce the winner on August 14th – so there’s still time to get started!

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Posted in Contests, MoreStores, Uncategorized | Leave a comment

6 Great Ways to Use a MoreStore

Have you ever heard the one about what happens when you try to chase two rabbits? They both get away. Well, online shoppers seem to be proliferating like rabbits, and yet many webstore owners are struggling to capture traffic for their website and struggling to make enough sales.

It is a common mistake, in the face of dwindling traffic and sales, to try selling a wider range of products, or to try chasing several different target markets. An apparel seller may think, for example, that by adding jewelry to their clothing site, they’ll appeal to both people looking for clothes AND people looking for jewelry and thereby double their audience and double their chances of getting a sale.

This is just like chasing two rabbits. It results in a site with a less focused message that is even less compelling to both audiences.

No one is going to dispute that catching two rabbits is better than catching just one. But if you are going to catch both, you need two hunters each focused on one specific rabbit.

AspDotNetStorefront gives you that ability to pursue multiple, profitable target markets at the same time by giving you ‘MoreStores.’ You can create a new version of your store that is designed to ‘chase’ a specific target market, and it is like having two hunters instead of one.

You can actually chase far more than just two kinds of customers with MoreStores. In fact, here are 6 great ways to effectively use a MoreStores to chase down a new opportunity – a new audience – and more sales:

Go Global
Create different stores for different countries so shoppers feel at home. You can take advantage of languages and currencies (though you need to have a single default for all stores). Carry products popular to specific nationalities. If I look at my analytics, are there visitors from other countries?

Capitalize on a Brand
Segment your products into brands and devote an entire store to one specific brand, to capture brand-loyal shoppers. Is there a particular brand that has more recognition or has better advertising support?

Leverage a Supplier
Be able to buy larger quantities or a wider variety of products from a favorite supplier and then open up a new store to sell from.

Hone in on a New Niche Audience
Take a product that you normally sell to a particular group of people and see if it can be used by a different group for a different purpose. Focus very specifically on a certain product usage or certain type of buyer.

Test a New Market or Product
Separate out a particular new product or find a new audience to sell to and put up a store just for that. You can play with just that one store without affecting your main store. Is there a certain group of people who aren’t currently buying my products but could use them also?

Seasonal Sites
Set up a Christmas store or a Halloween store or a Valentine’s Day store, etc. Segment your products into which ones would be popular at those times of the year. Is there a time of year that my products are more popular and sales are higher?

Take a look at some of the real, live MoreStores that our AspDotNetStorefront users have created in this MoreStore Gallery. Get your creative juices flowing. How can you double your chances?

Speaking of doubling your chances, when you create a MoreStore between now and August 14th, you can enter our MoreStore Contest and get a chance to win $3,000! Click below.

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Calling All Serious Online Sellers

The paint is still wet on our MoreStore Contest announcement and we have our first entries!

It will be on display in our MoreStore Gallery here and voting is already open.

Don’t worry if you have not even put pencil to paper to plan your MoreStore yet. We are not voting on how long they’ve been up and running.

Buy your first MoreStore today an you’ll have plenty of time to create your own masterpiece.

Of course, the longer they hang in the gallery the more people will see them and vote on them and the more chance you’ll have to win the $3000 prize.

You never know. Your new MoreStore could be an instant classic!

View and Vote | Submit Your MoreStore  | Buy a MoreStore

Need Help?
Contact one of our Contest Sponsors:

focaltech nalpac morrison
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Win $3,000 with MoreStores

contestbanner

MoreStore Contest is closed, we will be announcing the winner during a special webinar on August 14th. Thank you to all our MoreStores Contest participants, development partners and sponsors!

What is a MoreStore?

AspDotNetStorefront MSx 9x is a “MultiStore” cart – meaning that the core cart – the “back” end is capable of supporting more than one store on the “front” end.

  • Faster, cheaper way to set up another store.
  • Best way to reach new markets and grow online.

Many thanks to our contest sponsors:

focaltech nalpac morrison
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