By The Sword and Fantasy Store

Please rate the site below based on how well it makes use of a MoreStore. The MoreStore in the gallery with the highest average rating at the end of the contest will be the winner.

Company: By the Sword, Inc.

MoreStore Strategy: We carry a wide variety of costumes and accessories for re-living historical eras such as Medieval, Renaissance and Greek time periods, plus Live Action Role Playing, Fantasy, Pirates, Old West, Samurai and more. TV, movie and theatrical productions routinely purchase from us due to the reproduction quality of our items.

Early on, I realized the power of influencing purchases by:
a) Customer attraction to certain keywords in the url
b) Having a different online buying experience provided by the design
c) Each online store (url/skin) is an economic engine for generating sales

Our flagship store, ByTheSwordInc.com, is tailored to the romance of Renaissance themes: knights, castles, and lovely damsels. Our long-lived url, By-The-Sword.com is moving from its previous e-commerce platform and getting a new look. We have MoreStores for 14 additional urls.

We have a total of 7 sites with different skins: ByTheSwordInc.com, TimelessTailors.comWW2Gear.com, ACosutmeHouse.com, AFantasyStore.com, By-The-Sword.com and KnightsInArmour.com. We have DotFeeds for 5 stores and 4 marketplaces so far. We see more visitors and sales than we would with just one store.

Built by: Active Lightning

Main store: By The Sword	MoreStore: A Fantasy Store

Rate: By The Sword, Inc., 6.4 out of 10 based on 573 ratings