Texas Art Depot and Granny Muffin Wines
Please rate the site below based on how well it makes use of a MoreStore. The MoreStore in the gallery with the highest average rating at the end of the contest will be the winner.
Company: Texas Art Depot
MoreStore Strategy: Texas Art Depot was the original business, selling art and gift items. Later we opened a winery and attempted to build the wine site within the gallery and it was hampered in it’s growth by being a subset of another site. The More Store was perfect, not only could we build a site that was totally seperate and dedicated to the winery, we could incorporate a lot of wine related art merchandise like “Wine Related Art”, “Wine Caddies and Metal Art”, and countless gift items that any self respecting wine site would love to have, with very little extra work. Google would also associate the content of the site as a local winery rather than an art gallery with wine.
The strategy has worked so well that we are now building and will bring on line any day “Thomas-Kinkade-Prints.com” which is already totally offered by the Texas Art Depot site, but will exclusively carry Thomas Kinkade Art and high end gift items. The Thomas Kinkade Brand is the largest selling art brand in the world, and we get most of our sales from Ad Words, because the Domain Name and content are hard to compete on an organic basis as the search engines go. We fully expect the increased Thomas Kinkade content and the Thomas Kinkade Domain name will save us hundreds of dollars in ad word costs, and if it sells art as we expect it will, we may even be able to reduce the ad word costs for the main site.
|Main store: Texas Art Depot||MoreStore: Granny Muffin Wines|