Diesel Power Products and Off Road Power Products
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Company: Power Products Unlimited
MoreStore Strategy: Diesel Power Products was founded in 1999 as a company that built and sold specialty products for light duty diesels trucks. The company saw growth as it began to offer products from other suppliers which started DPP on the path that it is on today. The real change occurred in 2007 when the current owner purchased the company to build upon its reputation and exponentially grow its internet presence. Over the course of several years, the company did build its online inventory of diesel performance and OEM replacement parts, but other opportunities presented themselves, such as suspension, towing equipment, and many other items that were not strictly diesel performance related. Such products were added to the Diesel Power Products website and the website still continued its growth.
Through this expansion of related parts, it was evident that there was potential for further growth that the heading of DIESEL Power Products was limiting. Many of the manufacturers build a multitude of parts for other applications that we basically could not sell while trying to stay true to the light duty diesel market. Because of this, Power Products Unlimited, Inc. was founded in 2011 that would allow to have several companies, still inclusive of Diesel Power Products, as well as other stores that could tailor themselves to different markets.
At the time of the founding of PPU, Off-Road Power Products and Towing Power Products were added to accompany Diesel Power Products. Off-Road Power Products (OPP) would allow us to venture into one of our other automotive love affairs that revolved around building trucks for the trail, camping…..basically outdoors, but did not have the restraints that adding products to Diesel Power Products had. We could now sell parts for Jeeps, half ton gasoline powered trucks, etc. And to reiterate a previous point, it was a no-brainer because most of the companies that we already dealt with through DPP could be utilized for OPP, and we merely had to expand our product selection. Towing Power Products came as a result that there are so many products related to equipping a vehicle for towing, that we simply did not want to have that many towing related products listed to DPP, and that it could very easily sustain itself as its own identity, and thus TPP was formed. Here, we are able to sell anything from hitches, brake controls, wiring harnesses, and even things like exhaust brakes that are already featured on DPP. So case in point again, we were able to reuse manufacturers that we already had an amazing relationship with in a different format.
Recently, we began yet another venture that we have dubbed Big Rig Power Products that we tailor towards the BIG trucks….Class 6,7, and 8 trucks (semi’s), as well as agricultural equipment, such as tractors, combines, and swathers. We found that there was not a website devoted to selling parts for these types of applications, and here we go again, many of our manufacturers produce products for both light duty diesel performance, as well as the big rigs!
Overall, if we were to have tried to combine all of these different formats into one single website, we feel that it would have been too broad and that our markets would require a focus so as to not lose the customers in a sea of parts.
Built by: In-house Developers
|Main store: Diesel Power Products||MoreStore: Off Road Power Products|