SoupsOnline & DipHQ
Please rate the site below based on how well it makes use of a MoreStore. The MoreStore in the gallery with the highest average rating at the end of the contest will be the winner.
Company: Food E Concepts, Inc.
MoreStore Strategy: On our flagship store, SoupsOnline.com, many of our soup vendors also offered great selections of dip and cheese ball mixes. We began to add these items as a side category on the site and ultimately ended up with more than 250 items for the category. The success of these items prompted us to decide to add a site devoted to the category. MoreStore made this process incredibly simple.
If I had to pick the two biggest benefits for us, the first would be inventory control. We have 1,000′s of items that we sell on four different websites with some items being sold on all four sites. Keeping track of inventory is a huge benefit to this platform.
The second major benefit is marketing. We have many items in the dip category that we are selling on three different websites. It is not unusual for us to have multiple impressions on a search engine results page – both paid and organic. In some cases, we appear 6 or more times on a search result with a combination of paid, organic and shopping.
Built by: In-house Developers
|Main store: SoupsOnline.com||MoreStore: DipsHQ|